Efficiency Is Tactical. Efficacy Is Leverage.

I'm continuously rethinking how I use AI

2026-04-23

Optimizing AI for cost is a distraction.

Cheap prompts that drive weak decisions are expensive.

In sales and presales, that shows up as slower deals and lost revenue.

Start with the decision, not the task.

• Include only the context that changes the answer.
• Force a tight output: verdict, then drivers, then risks.

Fewer prompts. Better decisions. Faster outcomes.

Efficiency is tactical. Efficacy is leverage.

First published on LinkedIn, 23 April 2026. Lightly revised. Original post.